Do you want your Marketing to be organized and run well this year? Want to feel on top of it, rather than like a dog chasing it’s tail? Want results?
Below are three things you can do to organize and plan your Marketing for 2013.
1. Review your 2012 marketing
While you may not have tracked your 2012 efforts, go back and think about each marketing activity and whether it worked for you. Some of the questions you might ask of each marketing activity include: Did it bring me any clients? (if that was one of your goals) Did I enjoy doing it, or was it completely painful? (hint: drop it or outsource if you dislike doing it) How much did it cost? (Money or time) And did it pay for itself? (if that was one of your goals)
2. Set out your business goals for 2013
ie. Do you want more clients? Want more visibility for your business? Want to be current? Want to educate more people? This is when you should think of results and measurement. ie. If you want more clients, why not set a goal of getting 2 more clients per week? (or whatever you think would be realistic for your business)
3. Research the “media”*
Make a list of ones that could help you achieve your goals and start trying them out, one by one. (set and track results for each one so you know whether it worked for you)
*By “media” I mean both “online”/Social Media (ie. Twitter, Youtube, Facebook, LinkedIn etc.) and “offline” (ie. flyers, brochures, posters, events, etc.)
If you’d like help getting your 2013 Marketing organized or putting together a Marketing Plan to help you get where you want to be just contact me. I’d be happy to help you succeed!