If you’re anything like me, you’re happy to have visitors coming to your website, and happier if you don’t have to work too hard to get them there!
In order to help you with this, here are five ways to increase the number of visitors to your website.
1. Optimize your website
I think this is a really efficient way to bring more people to your website. By using keywords in specific places (ie. the description) people will be more easily able to find your website. Small businesses take note: you can often do the basics yourself and it’s free. Here’s an article I wrote that will help you optimize your website.
2. Build backlinks
Backlinks are links from other websites to your site. They’re great for a couple of reasons. Firstly, you should receive visitors to your website through the site on which you’ve listed your business.
And secondly, Google sees backlinks as a “vote of confidence” for your website, and the more you have (especially from credible websites) the higher you’ll show up in Google searches.
In Canada I’d recommend listing your business on any websites/directories that are specific to your industry, plus Google Maps and Yelp. (Yelp is an online review website….so you’ll want to ask former clients to post reviews of your services.)
Here’s another list of websites (US and Canadian) where you can list your business.
3. Join a social media, and actually use it
Most small businesses know that part of a good marketing plan can involve using social media. However, they sign up for Twitter or Facebook (or any other social media) then don’t actually participate.
If you’re regularly using any social media you’ll not only be able to connect with people and they’ll look up your website themselves, but you can also direct people to your website (via special offers or blog postings). Also Google will also see that you’re active and you’ll rank higher in search.
4. Use Google PPC – pay per click advertising
These are the ads people see when performing a search, and you only pay when someone clicks on your ad.
Small businesses can really benefit from Google AdWords because it allows you to control your costs by setting a maximum daily spend. It’s also valuable because it shows you what words or phrases bring the most number of visitors to your website. It does take a bit of time to setup and get working though.
5. Share content (ie. blog posts) on other websites
If you’re already writing a blog, or articles, consider sharing them on other websites.
This helps the other website by providing them with a new and interesting article to share with their readers. And it helps your business because it introduces you to a whole new group of people. (Include your website in your byline!)
So there you have it! Hope these keep the visitors rolling in to your website!
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