I just came across this super article on Social Media Examiner and it inspired me to expand on it a bit.
The original article outlines 5 Ways Twitter Chats Can Help Your Business but I wanted to share more about how it can help a SMALL BUSINESS.
I’ve used Twitter chats myself, and though I wasn’t using them to get clients, the end result was that they helped me get business, which is pretty terrific if you ask me!
In my opinion, the biggest reason Twitter chats are great for small businesses is because they help you create on-on-one relationships. If you’re time-strapped, but want to develop new relationships, it’s really handy to be able to network online. One of the Twitter Chats I used to attend was held on a weeknight at 10pm. Granted, I was tired by that time, but as a small business owner I think 10pm is a really convenient time to network. (just be careful you’re not so tired you say something silly!)
Also, if you’ve got a good network of contacts, hosting a Twitter chat is a way to give back to them; to provide a forum for them to connect with each other and meet like-minded people.
The biggest downside of Twitter chats I would have to say is that they take time! It’s the same problem as with other social media, in that they seem to be “free” but the real cost is your time, which as a small business is almost always very limited!
Before investing your time heavily in Twitter chats I’d step back and think about what you hope to accomplish by joining in (your objective(s)) as well as deciding how much time you want to invest. And as always, you should track your results. (perhaps based on the number of clients you get over several months, or the number of people who add you on Twitter)
Thanks again to Social Media Examiner for the inspiration for this blog!
If you want social media advice specific to your business, please email me.