I’ve heard the argument that someone should not like you on Facebook or follow you on Twitter (etc.) unless they are your ideal client. Some people even say it’s “cheating” to increase your number of fans with people who are not ideal clients.
I used to agree with this, but over the past year a few things convinced me that excluding people on Social Media can actually hurt you. Or said in a more positive way, that being more inclusive on Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, YouTube, etc. is the right thing to do!
Here’s why I think you should be inclusive rather than exclusive with your Social Media:
People are totally connected these days, even more so than in the past because of Social Media. I’m not saying that we have deeper connections with people but definitely more of them. So if someone likes you on Facebook, even if they are not your ideal customer they might have a friend who is, and that person might have need of your services. If you connect with only a select few you might be missing out on the immensely valuable power of “six degrees of separation”.
2. Helping Others
I think sometimes we undervalue ourselves and the impact we can make in other people’s lives. For example, I recently wrote a blog on Simple Search Engine Optimization (SEO), because I found that I got so many questions about SEO. I have now shared that blog with lots of people, many of whom were not ideal clients (or likely to become an ideal client) because they needed it or were interested in it. What if you could help in a similar way? Sometimes we do things because they’re the right thing to do, not because of what they’ll get us!
One more example….do you know how often someone shares a simple quote or funny photo that makes me laugh? It’s often someone I’ll never buy from, but they’ve helped me. (thanks if that was you, by the way!)
You can still learn from people who are not your ideal clients! ie. I posted a question in an Online Marketing forum recently, and have learned a tonne from people who are likely never going to be my clients. There is a real value to connecting with people who are not obviously ideal clients and who may have different ideas than you’re used to.
If you want articles like this one delivered directly to your inbox each month sign up for my email newsletter.
And if you have any comments, please share below!