Tracking your website statistics is invaluable for all businesses, but especially for small businesses, where your website can make a huge difference in the success or failure of your business. Check out this article to find out about the power of tracking.
In order to use Google Analytics you must sign up for an account, and install a snippet of code to every page of your website.
Here’s how to get the code to add to your website:
Use this link and sign in to your Google account.
Click on “Admin”.
Then click on “Create New Account”.
Fill in the information, including your account name (ie. I’ve used “Janine Dalton Marketing” for my company), website name and url, industry category and reporting time zone.
Then click the blue “Get Tracking ID” button.
You’ll then be taken to a page that gives you the “Tracking ID” and “Tracking Code”. The Tracking ID is a code/number that looks like this: “UA-33387284-1”. You will use this code/number if your website is created with WordPress.org.
To do this, go into WordPress, click on “Plugins”, “Add New” and search for a plugin called “Google Analytics”.
Click on “Install Now”, then click on “Ok” when it asks if you’re sure you want to install this plugin.
Then click on “Activate Plugin”, and you’ll be taken to a screen that shows all your Plugins. From there click on “Settings” then “Google Analytics”.
You’ll be taken to a screen where you enter your “Web Property ID” This is where you’ll enter your “UA-00000000-0” code. Save your changes, and you’re done.
If you’re not using WordPress you’ll take the “Tracking Code” and insert it on each page you want to track. Here’s how:
Copy all of your code that looks like the above. Then paste it immediately before the closing </head> tag on each page of your website.
And you’re done!
To check if Google Analytics is working (ie. that you installed it correctly!) you need to go back to your Google Analytics account. It can take up to 24 hours for data to appear after you’ve installed Google Analytics, so don’t worry if you don’t see actual numbers. Just check to see if you installed the tracking correctly.
In your Google Analytics account click “Admin” (see above photo). Click the “Tracking Code” and you can then read the “Tracking Status Information” section at the top.
Hopefully this has given you enough info and the confidence to install Google Analytics on your website yourself.
If you need help, or just want someone to make it happen for you, I can do it. While I’m physically located in Toronto I can do this no matter where you’re located! Just email me to get started.