Tag Archives: clients

10 Tiny Tips for 2014 Small Business Success

In the spirit of end of 2013 lists I wanted to share with you my top 10 tips to help your business succeed in 2014. They’re TINY because I know time is limited….and the less to read the better! SO, here goes!

  1. Get your website in order. It should be easy to navigate. Don’t make people work for it!
  2. Figure out what your business/you stand for. ie. are you upscale and chic or friendly and knowledgeable.
  3. Talk to potential clients about what you can do for THEM. It’s all about them, not you!
  4. Implement basic SEO on your website. Help potential clients find you more easily.
  5. Track, track, track! Use Google Analytics to track your website info and help make every thing you do even better.
  6. Use words your clients use, not jargon. ie. Instead of “RMT”, say “Massage Therapist”. Instead of “vestibular disorder” use “vertigo”.
  7. 
Be inclusive. You never know where a connection or business will come from. (and it’s good in life too!)
  8. Have a marketing plan. If you know where you’re going you’re more likely to get there, and waste way less time!
  9. Pick fewer social media and do a better job using them.
  10. If you really dislike doing something (ie. Marketing!) outsource it as soon as you can.

If you want a little help getting your business to the next level, check out this Small Business Marketing Workshop in Toronto. (with an early-bird signup before Jan 16)

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Feel free to add your own tip for small business success below…..and best of luck in 2014!!