Tag Archives: Facebook marketing

Social Media Driving you Crazy? 2 Tips to Simplify

Social Media Driving you Crazy?

Social media ever make you feel like this?

Ever have one of those weeks? You know, the ones where you wonder how you’re going to get everything done? And you’re doing okay (horray!)…..until you remember you’re supposed to be “doing” social media.

And maybe the sinking feeling sets in, or the feeling that this is inevitable. Or the feeling that maybe social media isn’t “for you”. Quite possibly you just hate it!

I’ve been there too — and for me time has been a constraint for the past three weeks with my husband out of the country.

What can you do to manage your social media and still have some kind of life? Here are two little tips that can make a big difference to your productivity and sanity. (and who doesn’t love feeling sane?!)

Social Media Management Tip #1
Use scheduling software
I nearly always advise clients to use one of the many social media management programs out http://www.wonderoftech.com/wp-content/uploads/2012/04/buffer-logo.jpgthere. I use Hootsuite, but there are lots available, most with free versions.

It’s far more productive to set aside 1/2 hr per week (or however you manage that) to schedule posts for the next week. (I personally do a two week period of scheduling posts) Then you can take 5 http://bcitma.ca/wp-content/uploads/2013/11/hootsuite-logo-dashboard.pngminutes every day to see what’s going on, provide timely updates/info, and comment on posts.

If you know you’ve got a busy time period coming up, or you’re going away, schedule your posts as usual, but perhaps for however you’re going to be busy/away. You still need to reply to posts, but perhaps you skip the 5 min per day.

http://www.universitiesnews.com/wp-content/uploads/2013/02/social_media.jpg

Photo courtesy of Universities News

Social Media Management Tip #2
Limit the number of social media you use.
So many small businesses are told that they need to be *everywhere* and feel like if they’re not on the latest, trendiest social media they’ll be left behind. And I know that others feel like there are so many social media out there that they are overwhelmed and don’t pick any! (sorry, but that’s a no-no; you’ve got to join in on this one)

If you’re managing your social media yourself, pick fewer and do a better job on them. Most popular social media for the most part are Facebook and Twitter. LinkedIn is also a good choice for B2B….both for networking and because it shows a level of professionalism for any small business person.

Pick social media you either like using, or at least don’t hate. Then post regularly – scheduled posts and impromptu. Choosing fewer social media will allow you to focus your efforts and become more known and trusted in those circles….and the old adage still holds true that we buy from those we know, like and trust.

Ultimately I think it’s good to keep in mind that while any small business can benefit from using social media, it does not have to be painful or overly time consuming. That’s why I’m here – to help make Marketing and Social Media easier for small businesses!

If you have any questions email them to me and they might appear on this blog, with a link to your website.

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Facebook’s New Algorithm Means Fewer Business Text Updates, More Friend Updates

Last week Facebook announced a change to their algorithm that will result in fewer text-only updates from Pages (like your small business page!) showing up in people’s Newsfeed, Facebook fewer text messages and more from their friends.

This is because (quite unsurprisingly) people are more likely to share text-only updates from friends much more than from pages they follow.

For small businesses this could be a problem — fewer people seeing your updates means fewer people engaging with them, and fewer people who ultimately choose to become your customer.

So, what can a small business owner do if they still want their posts to be seen by Facebook followers?

A few things!

First of all, try switching to more image-based posts like the example in this blog (above).

Small businesses who are using video can also post more videos to Facebook. (ie. upload your video to Youtube or Vimeo and link to it on Facebook) If you’re using video to share your unique message you should be sharing it on Facebook (and other social media) anyway, so just make sure to share company videos on social media other than the one on which the video is posted.

The last thing small business owners can do is to use the link-share tool rather than embedding a link in the body of the post. Because people can see a visual more people click on it.
Facebook what not to do

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