Tag Archives: Facebook

Facebook’s New Algorithm Means Fewer Business Text Updates, More Friend Updates

Last week Facebook announced a change to their algorithm that will result in fewer text-only updates from Pages (like your small business page!) showing up in people’s Newsfeed, Facebook fewer text messages and more from their friends.

This is because (quite unsurprisingly) people are more likely to share text-only updates from friends much more than from pages they follow.

For small businesses this could be a problem — fewer people seeing your updates means fewer people engaging with them, and fewer people who ultimately choose to become your customer.

So, what can a small business owner do if they still want their posts to be seen by Facebook followers?

A few things!

First of all, try switching to more image-based posts like the example in this blog (above).

Small businesses who are using video can also post more videos to Facebook. (ie. upload your video to Youtube or Vimeo and link to it on Facebook) If you’re using video to share your unique message you should be sharing it on Facebook (and other social media) anyway, so just make sure to share company videos on social media other than the one on which the video is posted.

The last thing small business owners can do is to use the link-share tool rather than embedding a link in the body of the post. Because people can see a visual more people click on it.
Facebook what not to do

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How Excluding People From Social Media Can Hurt You

Social Media inclusiveness?Do you think it’s better to have a smaller number of social media fans who are obviously your ideal clients, or a bigger number of social media fans, only some of whom are your ideal clients?

I’ve heard the argument that someone should not like you on Facebook or follow you on Twitter (etc.) unless they are your ideal client. Some people even say it’s “cheating” to increase your number of fans with people who are not ideal clients.

I used to agree with this, but over the past year a few things convinced me that excluding people on Social Media can actually hurt you. Or said in a more positive way, that being more inclusive on Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, YouTube, etc. is the right thing to do!

Here’s why I think you should be inclusive rather than exclusive with your Social Media:

1. Connected
People are totally connected these days, even more so than in the past because of Social Media. I’m not saying that we have deeper connections with people but definitely more of them. So if someone likes you on Facebook, even if they are not your ideal customer they might have a friend who is, and that person might have need of your services. If you connect with only a select few you might be missing out on the immensely valuable power of “six degrees of separation”.

2. Helping Others
I think sometimes we undervalue ourselves and the impact we can make in other people’s lives. For example, I recently wrote a blog on Simple Search Engine Optimization (SEO), because I found that I got so many questions about SEO. I have now shared that blog with lots of people, many of whom were not ideal clients (or likely to become an ideal client) because they needed it or were interested in it. What if you could help in a similar way? Sometimes we do things because they’re the right thing to do, not because of what they’ll get us!

One more example….do you know how often someone shares a simple quote or funny photo that makes me laugh? It’s often someone I’ll never buy from, but they’ve helped me. (thanks if that was you, by the way!)

3. Value
You can still learn from people who are not your ideal clients! ie. I posted a question in an Online Marketing forum recently, and have learned a tonne from people who are likely never going to be my clients. There is a real value to connecting with people who are not obviously ideal clients and who may have different ideas than you’re used to.

Small business marketing torontoOn that note, whether you’re my ideal client or not, I’d love to connect with you. Here’s where you can find me:

Facebook
LinkedIn
Twitter
Google +
Pinterest

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And if you have any comments, please share below!

25 Social Media Content Ideas

Social media post idea

25. Caption This!

Do you find you get stuck with when trying to come up with content for Social Media? I have a confession – I sometimes do too. So I’ve come up with this list, both for myself, and for you, so we can both refer back to it if we get stuck. If I’ve missed a good one please add it in the comments!

  1. Answer questions asked by customers
  2. Share unique uses for your service – ie. a different way someone’s used it
  3. Solve a problem that’s common to your clients (ie. mine often wonder where to start their Marketing)
  4. Curate content – add your own analysis to it
  5. Share a review of your service (with a link to the person who wrote it if possible)
  6. Upcoming community events (ie. Green Living Expo for Wellness Company)
  7. Share company updates
  8. Use Survey Monkey to survey your customers
  9. Infographics – for those of us who are visual people!
  10. Try Twitter’s Vine application and share a 6 second video of one of your daily activities
  11. Share bio’s of your staff — and fun little-known facts
  12. Interesting industry facts
  13. Put together a how-to tutorial
  14. Twitter conversations – ie. Abbotsford Police tweets of bad driving excuses (use screenshots)
  15. Have a contest – promote it on Social Media, share photo of winner on Social Media
  16. Skill testing questions (ie. name that poop, what animal is this? for Safari company)
  17. Photos of clients (tag them, of course)
  18. Ask for feedback on a new service or feature you’re considering
  19. Questions – ie. what are you reading this weekend?
  20. Book reviews (relevant books) ie. My recent book review of “Ctrl, Alt, Delete”
  21. Quotes (check out Brainy Quote for ideas)
  22. Jokes (appropriate ones!)
  23. Check out LinkedIn, Twitter or Reddit for news in your category – may spark an idea!
  24. Pick out key points of longer posts and share, with link to longer article
  25. Caption this! (photo)
  26. Got another?? Please add it below and we can all benefit!

Please note: what you say in your posts really depends on your objectives, what interests your ideal clients, and where you are posting it (ie. Your Twitter posts will be very condensed compared to LinkedIn).

And one tip — Check out HootSuite – it’s a free content management system (allows you to post to many different social media and schedule posts)

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6 Ways to Boost Your Marketing this Summer

Summer in Toronto

Summer in Toronto

Summer is officially upon us, and for many Wellness Professionals this means business slows down.

I think this makes summer a great time for you to think about your Marketing and gear up for Fall.

Here are 6 ways small businesses can improve their Marketing this summer…..


Update all your Social Media profiles

Things get old and stagnant and even if everything is still correct you may see a way to improve it. (ie. by making sure you’ve included your keywords)

Basics are to make sure your profile picture is current, check that you’ve added any new skills, endorsements and credentials and take a look at your profile and bio description.

Revisit your business and marketing goals
While these should not change drastically, by reviewing where you said you want to go you should be reminded where exactly that is. And it’s only when you know where you want to go that you can take steps to get there!

Try a new Social Media!

Have you been curious about Twitter? Wondering how to most effectively use LinkedIn or blog? Summer is a great time to experiment with a new Social Media. You may also want to learn about how to improve your Google ranking, or learn how to use Google Analytics to track your website’s performance.
(Hint: you can Google almost anything to learn more….or check out YouTube if you’re a visual learner)

Review Your Website

You might be surprised at what you see that you’d like to change! Perhaps your hours are different, or your service offerings have changed. It’s pretty important to have an up-to-date website. (and please, add Google Analytics if you don’t already have it!)

Get caught up

Maybe you have something like tracking how your Marketing performed or getting up-to-date on your bookkeeping. We all have things we should do more regularly….and summer is a good time to get caught up on them so we can start September with a clean slate.

Take Time for Yourself

When your job involves helping others it’s really important that you take time to take care of yourself. Whether you relax at the beach, go for a bike ride, do more rock climbing, or go on an overseas adventure, recharging your batteries is important.

I know you know this, but sometimes we all get a bit too caught up and forget to take care of ourselves. So think of this as a gentle reminder!
Okay, that’s it for now. What do you think? Did I miss something you think is important? Please share!

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How to Schedule Your Posts in Facebook

Did you know you can schedule your posts in Facebook? It’s really handy if you want to plan in advance and schedule a bunch of posts at the same time. Here’s how to do it:

1. Type our your post as usual.
2. Right underneath your post is a clock symbol. Click on it and set the year, month and date.
3. Click “post”
4. You’re done!

FacebookSchedulePosts

 

 

Social Media: It’ll Cure What Ails You!

Do you remember what you heard a few months after Twitter or LinkedIn or Facebook or FourSquare or YouTube or blogs or pretty much any new Social Media came into existence?

Each of these Social Media was going to change the way we communicate, change the world……..and be the answer to businesses prayers. Businesses could stop any other marketing ideas they had and simply use social media. People would come in droves!

Social Media has definitely changed the way we communicate, and shaped our world. For example, in a crisis we get most up-to-the-minute information via Twitter, and if we’re shopping many of us will purchase through Ebay or look at Craigslist.

Now the disappointing part……I think we all know that Social Media has not been the miracle cure we small business owners would have loved.

Many small business owners are not sure how effectively use Social Media, so sign up for lots of them, spread themselves too thin and use all poorly. They sign up for ones because they think they *should*; ones they really don’t like using. This ends up being a waste of time, and frustrating.

Some wellness professionals also haven’t figured out which Social Media are best for their business.

When all is said and done, the biggest benefit to Social Media, one that is sometimes forgotten, is that Social Media allows businesses to connect with potential clients and develop relationships. In our modern world everything is done online, which has resulted in people coming together and connecting online. People still feel a need to connect to people and want to know, like and trust those they do business with. This is especially true for wellness professionals, who are often offering help and advice rather than a tangible product.

Although Social Media is useful, businesses still need a solid online media strategy (ie. to know who they want to talk to, what kind of Social Media these people use, and what their problems are). If this is an area in which you struggle, a Marketing professional like me can help sort things out and get you on the path to using the right media in the right way. Then it might seem like Social Media really IS the answer to your business prayers!

ps. If you’re so inclined, check out my Facbook page. On it I post various short marketing tips as well as other thoughts, tidbits and inspiration. Plus, if you “like” me I’ll “like” you back, and we’ll both feel loved.

Facebook: to “Like” or “Unlike”?

As a wellness practitioner you’re probably asked if you’re on Facebook. Many people think they *have* to be on Facebook in order for their business to be successful.

It’s true that Facebook has more than 800 million users every day. And each of those users has an average of 130 Facebook “friends”.

Based on this fact alone you can be pretty sure your potential patients are on Facebook. They’re commenting on their daily lives, people that inspire them, things that make them angry and the silly things their kids have done.

Facebook is about relationships, and as wellness practitioners your business is based on relationships, so Facebook is a natural fit. It allows you to more quickly build trust with your existing and potential clients, and people will buy from those they trust.

Facebook also enables you to more deeply connect with people; you can hear their feedback and talk to them in a more informal way. Plus, it allows your followers friends to see what you’re saying, which helps build your network.

Also, there are some things that don’t belong on your website but may be relevant to your potential clients; Facebook is an ideal place for these items. ie. I post many inpspirational work quotes. They speak to me, and my FB fans like them to!

Another way Facebook helps your business is with your Google ranking – having a Facebook page gives your potential client more ways to find you, and search engines reward this since it makes you more relevant.

Facebook logoFacebook is a great addition after you have a website. Your website should come first because it will have all the information that doesn’t change as frequently, or require as much interaction from customers.

You might be wondering what the downside to Facebook is…the “unlike” part of this article. The biggest downside to Facebook is that it takes time. It takes time to set up your page, to think of what to post, to increase your number of fans. As a small business owner I know your time is limited! Before you start on Facebook stop and think about whether there is something else that will give you a bigger bang for your buck. Then plan out your postings if possible and keep a file of thoughts or ideas for posts.

If you’re so inclined, check out my Facbook page. On it I post various short marketing tips as well as other thoughts, tidbits and inspiration. Plus, if you “like” me I’ll “like” you back, and we’ll both feel loved.

Social Media is Like My Asparagus!

Social Media + Asparagus.....I was in my garden today and was *thrilled* to see my first asparagus EVER poking their heads out of the ground. Asparagus only produces edible shoots upon its third year in the ground, so these asparagus have been a long time coming!

This will probably seem strange to non-marketers, but the sight of these asparagus finally coming out after so long reminded me of social media.

When I planted these seeds three years ago I knew logically that they would take some time before I enjoyed the fruits of my labour. However, I didn’t imagine the time inbetween, the waiting and wondering if these things were really going to grow, or if the effort (and cost) would all be in vain.

Last spring was especially hard. It’d been long enough that I illogically felt like I should be getting some return on my asparagus-growing investment, and the scraggly-looking shoots poking up from the ground were not exactly what I’d imagined. I thought about pulling them up, about giving them away (to a good home of course), of not watering them…..

BUT look at those tiny, tender asparagus today! I’m glad I stuck with them long enough for them to actually produce edible shoots.

Social media, like my asparagus, require patience. They don’t grow overnight. If you hop on one medium (ie. Facebook) then don’t put in the effort, or wait long enough, you won’t see results. Then you might try another (ie. Twitter) and go through the same process with similar lackluster results.

I’m not saying your social media will take as long as my asparagus to grow, only that it may take longer than you expect, and longer than you’d like. How long? The consensus seems to be that in general around 6 months is when you should be seeing results. (though of course this depends on the specific campaign)

So, stick with it and I hope your social media results are as sweet as I imagine my asparagus will be this year!