Tag Archives: marketing tips

The 5 Most Useful Google Analytics Pages

Every single small business should be tracking their website’s results. This is 100% standard for large companies and organizations, and small business owners should take a page out of their book.

Tracking a website allows the small business owner to see what is working and not working and take steps to improve their results. It allows them to know where in the world their audience is coming from and how they found the website. Find out more on why every small business should track their website.

The most popular website tracking system is Google Analytics, and it’s such a robust system that is is easy to be sidetracked (or even overwhelmed) when you go into it. So, below you’ll find what I think are the most useful pages within Google Analytics as well as what they tell you. Please note that while I’ve given suggestions as to what the business could do that is featured in these examples, what any small business does with website results are totally dependent on what a their objectives are.

The Audience Overview page is the default landing page for Google Analytics. I like it because it shows me at a glance some key stats. Here’s what the below example shows me:

  • This is between Dec 8, 2013 – Jan 7, 2014
  • The number of visitors went up in January 2014 (blue line is going up)
  • Most people came to this website once. (“Unique visitors” versus “visits”)
  • They looked at about 3 pages
  • They stayed on the website 2min 54 seconds

I’d recommend to this client that they try to increase the number of visitors to the website, as well as try to keep them on the site longer. They could compare the below results to last year’s results to see if they’ve improved year-over-year.

Google Analytics small business toronto tracking 1

 

Another page I always look at is the Acquisition – Overview page because it’s really valuable to know how people are finding your website.

Google analytics small business marketing toronto 2

In this example you can see that most people are finding the website through Organic Search and almost none through Social (ie. Facebook, etc.). The company may choose to focus more on Social or Referral or they may try to increase the number of people that find them through Organic Search.

 

 

The Behavior – Site Content – All Pages result page tells you what pages are the most popular. I always ask clients — Are these the most important pages on your site? If so, great! If not, you might want to focus on improving the most important pages. Or see which is the most popular page and listen to what your customers are telling you – that it is important to them.

If a page surprises you and is more popular than you thought, you might choose to spend more time on it.

ie. on this website the company’s most popular page is a cost calculator (below). It’s even more popular than their homepage. That tells me they should never remove the cost calculator! And they might want to try to reduce the 73.96% of people who leave from this page.

Google analytics small business toronto tracking 3

The Behavior – Site Content – Landing Page results page tells you which pages attract most visitors and are therefore the most interesting pages.

Think about the pages that attract the most visitors and try to figure out why they are most interesting. Then try to replicate that success on other pages.

Again, in the below example the most popular page is the cost calculator. I would advise this client to enjoy the fact that they’ve got a tool that so many people use…..and to think about how they can get people from the cost calculator page to other pages.

Google analytics small business marketing toronto tracking 4

 

The Behavior Flow – Site Content – Exit Pages offers insight into what pages people are leaving your website from.

I think of this like a bucket — you can pour lots of water into a bucket but if there is a hole and the water is escaping you should fix it. Similarly, if lots of people come to your website, but don’t make it to a page that encourages them to take action (whatever action you want – ie. call you, email etc.) then there is room for improvement.

In the below example you can see that lots of people leave from the cost calculator….but #4 is the Contact page, which is great. I’d like this company to focus on the homepage – enticing people to read further.

Google analytics small business marketing toronto exit pages

 

Do you have any pages that offer golden insights? Please share!

Or If you need help, or want someone to explain this to you (or manage it for you!), I can do it. While I’m physically located in Toronto I can do this no matter where you’re located! Just email me to get started. :)

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10 Tiny Tips for 2014 Small Business Success

In the spirit of end of 2013 lists I wanted to share with you my top 10 tips to help your business succeed in 2014. They’re TINY because I know time is limited….and the less to read the better! SO, here goes!

  1. Get your website in order. It should be easy to navigate. Don’t make people work for it!
  2. Figure out what your business/you stand for. ie. are you upscale and chic or friendly and knowledgeable.
  3. Talk to potential clients about what you can do for THEM. It’s all about them, not you!
  4. Implement basic SEO on your website. Help potential clients find you more easily.
  5. Track, track, track! Use Google Analytics to track your website info and help make every thing you do even better.
  6. Use words your clients use, not jargon. ie. Instead of “RMT”, say “Massage Therapist”. Instead of “vestibular disorder” use “vertigo”.
  7. 
Be inclusive. You never know where a connection or business will come from. (and it’s good in life too!)
  8. Have a marketing plan. If you know where you’re going you’re more likely to get there, and waste way less time!
  9. Pick fewer social media and do a better job using them.
  10. If you really dislike doing something (ie. Marketing!) outsource it as soon as you can.

If you want a little help getting your business to the next level, check out this Small Business Marketing Workshop in Toronto. (with an early-bird signup before Jan 16)

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Feel free to add your own tip for small business success below…..and best of luck in 2014!!

5 Ways Twitter Chats Can Help Your Small Business

tweetchat_logo

I just came across this super article on Social Media Examiner and it inspired me to expand on it a bit.

The original article outlines 5 Ways Twitter Chats Can Help Your Business but I wanted to share more about how it can help a SMALL BUSINESS.

I’ve used Twitter chats myself, and though I wasn’t using them to get clients, the end result was that they helped me get business, which is pretty terrific if you ask me!

In my opinion, the biggest reason Twitter chats are great for small businesses is because they help you create on-on-one relationships.  If you’re time-strapped, but want to develop new relationships, it’s really handy to be able to network online. One of the Twitter Chats I used to attend was held on a weeknight at 10pm. Granted, I was tired by that time, but as a small business owner I think 10pm is a really convenient time to network. (just be careful you’re not so tired you say something silly!)

Also, if you’ve got a good network of contacts, hosting a Twitter chat is a way to give back to them; to provide a forum for them to connect with each other and meet like-minded people.

The biggest downside of Twitter chats I would have to say is that they take time! It’s the same problem as with other social media, in that they seem to be “free” but the real cost is your time, which as a small business is almost always very limited!

Before investing your time heavily in Twitter chats I’d step back and think about what you hope to accomplish by joining in (your objective(s)) as well as deciding how much time you want to invest. And as always, you should track your results. (perhaps based on the number of clients you get over several months, or the number of people who add you on Twitter)

Thanks again to Social Media Examiner for the inspiration for this blog!

If you want social media advice specific to your business, please email me.

The #1 Secret of Successful Small Businesses Nobody Talks About

ShhWhat do the most successful small businesses have in common? A few things!

Because they have fewer resources than multibillion dollar corporations, it can often be a fine line between success and failure. Small business owners are both financially and personally invested in their business.

Also, successful small businesses recognize they can’t be everything to everyone, so they focus on a niche market, and really cater to this group.

The most successful small business owners are involved and adaptable. Because they’re directly involved, they are listening to their customers and being adaptable by incorporating their feedback into the company. (ie. A Physiotherapy Clinic’s clients comment that they find it challenging to make daytime appointments; the clinic adapts and offers appointments two evenings per week.)

They also outsource. Everyone has strengths and weaknesses, but successful small businesses outsource the areas in which they’re less skilled (or dislike!) as soon as they’re able to. For many small businesses this means bookkeeping first, then marketing.

Small business owners do not always have answers to questions, but they know the right questions to ask. They’re curious and constantly learning – how to improve their business, adding new skills, and staying abreast of developments in the marketplace.

But there is one thing people rarely talk about when discussing how a small business and the small businessperson behind it created the company’s success. It is really surprising that this key element is left out, especially when it offers such huge opportunity, at very little (or no) cost. And truth be told, it drives me NUTS!

shhWhat is the # 1 secret of successful small businesses that nobody talks about? It’s tracking! Specifically, tracking your website statistics.

I know, this doesn’t seem exciting, and may even seem intimidating if you don’t think you’re a “numbers person” or a “techie”. If it makes you feel better, I’m neither a “numbers person” or a “techie” and I can do all the tracking I need for both my company and my clients’ companies. (or organizations)

The benefits of tracking your website statistics are immense, and include:Checkmark

  • You’ll know how many people visit your website.
  • You can see where in the world website visitors come from.
  • You’ll see what pages have the most visitors, what pages people stay the longest on, and which ones most people leave your website from. (so you can change the information on your website to be more engaging and keep people longer)
  • You’ll be able to find out (measure with actual numbers!) what marketing is working best. (and what not to waste your time on)
  • You’ll be able to see how people find your website (ie. through a Google search, referred from another website, type in the url directly)
  • You’ll see what words (“keywords”) visitors to your website used to find you. (so you can use those words more often (“optimize”) or choose to use other less-used words)

I could go on, but these are some of the main reasons why small businesses that track their website statistics are more successful. They’re armed with information and they use that information to improve their website pages, product offerings, and more.

There are a number of website tracking services out there, but the most popular is Google Analytics. Google Analytics is a free service that generates detailed website statistics. It’s the most popular website statistic service and is intended for a less technologically-minded person. (if I can use it, so can you!)

Over the next month I’m going to share more information with you on Google Analytics in two articles. The first article will show you step-by-step how to install Google Analytics on your website. (Note: Email me if you want me to do this for you ASAP.)

The second article will show you a basic “how-to use Google Analytics”. It’ll highlight the areas that will be most beneficial to look at and track and will walk you through step-by-step how to do so.

By the end of these two articles you’ll be able to install Google Analytics on your own website, you’ll understand how Analytics works, what it tracks and what that means, and will have a basic understanding of how to navigate Google Analytics.

In the meantime, feel free to sign up for my newsletter to receive both these articles directly to your inbox.

Is Your Small Business Competition-Ready?

CompetitionFirst of all, what is “competition” in the business sense? My definition is a business that offers very similar services in a similar location.

Since you probably did your research and set up your business in a location where there is a need for it, it’s likely that other service-providers have also picked the same location for similar reasons. So, you’ve got competition.

However, sometimes we look at competition in the wrong way. Let me give you an example.

When I decided to expand my business a couple years ago into a more full-time job, I mentioned my intentions to a friend. This friend happily shared with me that she had another friend in the area who was also offering Marketing and was in the same situation as me, and she thought we should connect.

At first I felt kind of anxious about this – another Marketing person in the same area at a similar stage of their business? But I went ahead and met with her….because you never know…..!

Nance Williams Jonkman

Nance Williams Jonkman of Strategy 4 Balance

Nance and I fairly quickly realized that our services were quite different. Better yet, over time we’ve been able to support and encourage each other, and have even developed a friendship.

So much for competition!

The Point — sometimes what you think of as competition really is not.

Now think about your competition. Your biggest competition.

ie. Maybe you’re a Wellness Clinic that offers Massage, Nutritional Counselling, Naturopathic, and Psychological services and there’s one down the street that offers basically the same services.

What you need to do is focus on how you’re different. Maybe it’s with respect to your ideal client — you might want to focus on working with kids, or maybe pregnant women while the clinic down the street seems to focus on adults in the neighbourhood. (and no, you should not say you want to focus on “everyone”! That’s just confusing.)

Or, maybe your company has a different personality – ie. your space/vibe is professional and more medically-focussed, and the one down the street is more natural and earthy.

The Point – differentiate yourself – so it’s easy for potential customers to know when they should come see you and when they should go to the other company.

Competition does not have to be a “scary” or “bad” word. It’s just how you look at it and what you do about it!

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And feel free to comment about this blog if you think I’ve missed something, or even to give me a virtual high-five!

How Excluding People From Social Media Can Hurt You

Social Media inclusiveness?Do you think it’s better to have a smaller number of social media fans who are obviously your ideal clients, or a bigger number of social media fans, only some of whom are your ideal clients?

I’ve heard the argument that someone should not like you on Facebook or follow you on Twitter (etc.) unless they are your ideal client. Some people even say it’s “cheating” to increase your number of fans with people who are not ideal clients.

I used to agree with this, but over the past year a few things convinced me that excluding people on Social Media can actually hurt you. Or said in a more positive way, that being more inclusive on Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, YouTube, etc. is the right thing to do!

Here’s why I think you should be inclusive rather than exclusive with your Social Media:

1. Connected
People are totally connected these days, even more so than in the past because of Social Media. I’m not saying that we have deeper connections with people but definitely more of them. So if someone likes you on Facebook, even if they are not your ideal customer they might have a friend who is, and that person might have need of your services. If you connect with only a select few you might be missing out on the immensely valuable power of “six degrees of separation”.

2. Helping Others
I think sometimes we undervalue ourselves and the impact we can make in other people’s lives. For example, I recently wrote a blog on Simple Search Engine Optimization (SEO), because I found that I got so many questions about SEO. I have now shared that blog with lots of people, many of whom were not ideal clients (or likely to become an ideal client) because they needed it or were interested in it. What if you could help in a similar way? Sometimes we do things because they’re the right thing to do, not because of what they’ll get us!

One more example….do you know how often someone shares a simple quote or funny photo that makes me laugh? It’s often someone I’ll never buy from, but they’ve helped me. (thanks if that was you, by the way!)

3. Value
You can still learn from people who are not your ideal clients! ie. I posted a question in an Online Marketing forum recently, and have learned a tonne from people who are likely never going to be my clients. There is a real value to connecting with people who are not obviously ideal clients and who may have different ideas than you’re used to.

Small business marketing torontoOn that note, whether you’re my ideal client or not, I’d love to connect with you. Here’s where you can find me:

Facebook
LinkedIn
Twitter
Google +
Pinterest

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And if you have any comments, please share below!

Annoying Facebook Ads?

Facebook sponsored Ad

Facebook Sponsored Ad

I was recently asked about how to get rid of those (annoying!) Facebook ads that Facebook serves up on your personal page.

I thought this would be useful to share, so here goes!

First of all, sorry, but you really can’t remove them entirely. Facebook is free because you pay in other ways – namely by giving Facebook access to a lot of your information and through them selling that information to interested advertisers.

You are able to control to a certain extent what ads are shown to you by marking ones you don’t want to see as “uninteresting” or “spam”.

And in some cases the ads aren’t from Facebook, but are “adware” – which would’ve come from  add-ons or toolbars you enabled for your browser or plugins that promised special browsing abilities (ie. seeing who viewed your timeline). More on removing adware from Facebook.

Other than that, I’m sorry, but you’re probably stuck with it. The silver lining is that if you chose to advertise you could purchase ads in other people’s newsfeeds!

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Speak Pipe – Free Voicemail From Your Website!

A few days ago I found out about a service that allows you to receive voicemails directly from your website; Speak Pipe.

I’m not really a phone person, however not everyone is like me, so I thought I’d try Speak Pipe on my website to give people another way to reach me that may be more suited to them.  I installed and tested this just a few minutes ago.

Here’s how it looks on the page. You just click on the black bar at the right hand side and tSpeak Pipe Reviewhis window pops up. Then you can record your message and click to send it. You can listen to it before you send it and start over if you don’t like what you’ve recorded. Super easy!

When you receive a message you just click to listen to it, and you have the option to record a message and send it to the person who left you the message. (or contact them via email…..)

At first I hadn’t configured the settings so people didn’t have to enter their name/email, but I changed that – I kind of need to know people’s name/ email in order to get back to them! Changing settings on this tool is very easy, and there are lots of options to customize it, which I like so you can customize it more to the look and feel of your website.

You can also add Speak Pipe to your Facebook page with just a few clicks and no technical knowledge. Check out my Facebook page to see how it looks.

In terms of cost, the free version allows you 20 messages per month and after that plans start at $5 per month.

Overall I think this is a fun option but I’m not convinced people will use this feature  (If you want to prove me wrong, or try it out? Just leave me a message.)
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25 Social Media Content Ideas

Social media post idea

25. Caption This!

Do you find you get stuck with when trying to come up with content for Social Media? I have a confession – I sometimes do too. So I’ve come up with this list, both for myself, and for you, so we can both refer back to it if we get stuck. If I’ve missed a good one please add it in the comments!

  1. Answer questions asked by customers
  2. Share unique uses for your service – ie. a different way someone’s used it
  3. Solve a problem that’s common to your clients (ie. mine often wonder where to start their Marketing)
  4. Curate content – add your own analysis to it
  5. Share a review of your service (with a link to the person who wrote it if possible)
  6. Upcoming community events (ie. Green Living Expo for Wellness Company)
  7. Share company updates
  8. Use Survey Monkey to survey your customers
  9. Infographics – for those of us who are visual people!
  10. Try Twitter’s Vine application and share a 6 second video of one of your daily activities
  11. Share bio’s of your staff — and fun little-known facts
  12. Interesting industry facts
  13. Put together a how-to tutorial
  14. Twitter conversations – ie. Abbotsford Police tweets of bad driving excuses (use screenshots)
  15. Have a contest – promote it on Social Media, share photo of winner on Social Media
  16. Skill testing questions (ie. name that poop, what animal is this? for Safari company)
  17. Photos of clients (tag them, of course)
  18. Ask for feedback on a new service or feature you’re considering
  19. Questions – ie. what are you reading this weekend?
  20. Book reviews (relevant books) ie. My recent book review of “Ctrl, Alt, Delete”
  21. Quotes (check out Brainy Quote for ideas)
  22. Jokes (appropriate ones!)
  23. Check out LinkedIn, Twitter or Reddit for news in your category – may spark an idea!
  24. Pick out key points of longer posts and share, with link to longer article
  25. Caption this! (photo)
  26. Got another?? Please add it below and we can all benefit!

Please note: what you say in your posts really depends on your objectives, what interests your ideal clients, and where you are posting it (ie. Your Twitter posts will be very condensed compared to LinkedIn).

And one tip — Check out HootSuite – it’s a free content management system (allows you to post to many different social media and schedule posts)

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Are You Ready for the Digital Future?

Ctrl Alt Delete book reviewI recently finished reading “Ctrl Alt Delete” by Mitch Joel, as well as listening to a podcast interview of him by Social Media Examiner.

In his book Mitch Joel provides *excellent* advice for businesses looking to move forward and survive and I thought it’d be valuable for me to share some of the parts that I found most relevant and useful for wellness and service businesses.

From Me to You – Instead of thinking that you love your customer, think about what they are doing and how you can help them. ie. think from your customer’s point of view not your own. 
I’d suggest thinking about what they want or what their problems are and how you can help them. Maybe it’s hosting a very low cost session packed with advice on one of their problems. Or offering free 10 minute sessions once in a while. (trials only….don’t give away everything!!) I think this also makes good business sense – someone can try your service before they buy. But you have to be okay with not getting paid.

The “new consumers” are not linear – they are scattered, connected and social.
If you think about the process you go through when purchasing something this makes sense. You’ll look for online reviews, ask friends what they think via social media, look at a few stores…..etc. etc. This is why I think just having a website is not enough marketing for most businesses. Maybe add on online reviews, plus a strong referral/loyalty program and that’d be enough….but not just a website.

iPhoneThe one-screen world- We no longer use one screen for watching tv, one screen as a computer and one screen for a phone…..everything is converging, and quickly. And if you think your customers are not online now, well, they will be very soon. Be ready! Joel suggests that to survive entrepreneurs need to adopt a digital-first posture. I’d say at a minimum have a mobile-friendly website.

Joel also talks about the importance of data – tracking results. In my opinion you can’t get anywhere if you don’t know where you are, so I wholeheartedly agree!

And a useful reminder….

“When you’re on a media, look around and ask yourself — Why are people here? What are they doing here? What is their experiential intent when they come here and how would I – as a brand or a company – be able to better connect without disrupting their experience? Can I provide a truly additive dose of value?”

One final note: I found the book so jam packed with good ideas that I’d suggest reading the book in chunks rather than all at once.

Are there any business books you’d recommend? Please share below!

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6 Ways to Boost Your Marketing this Summer

Summer in Toronto

Summer in Toronto

Summer is officially upon us, and for many Wellness Professionals this means business slows down.

I think this makes summer a great time for you to think about your Marketing and gear up for Fall.

Here are 6 ways small businesses can improve their Marketing this summer…..


Update all your Social Media profiles

Things get old and stagnant and even if everything is still correct you may see a way to improve it. (ie. by making sure you’ve included your keywords)

Basics are to make sure your profile picture is current, check that you’ve added any new skills, endorsements and credentials and take a look at your profile and bio description.

Revisit your business and marketing goals
While these should not change drastically, by reviewing where you said you want to go you should be reminded where exactly that is. And it’s only when you know where you want to go that you can take steps to get there!

Try a new Social Media!

Have you been curious about Twitter? Wondering how to most effectively use LinkedIn or blog? Summer is a great time to experiment with a new Social Media. You may also want to learn about how to improve your Google ranking, or learn how to use Google Analytics to track your website’s performance.
(Hint: you can Google almost anything to learn more….or check out YouTube if you’re a visual learner)

Review Your Website

You might be surprised at what you see that you’d like to change! Perhaps your hours are different, or your service offerings have changed. It’s pretty important to have an up-to-date website. (and please, add Google Analytics if you don’t already have it!)

Get caught up

Maybe you have something like tracking how your Marketing performed or getting up-to-date on your bookkeeping. We all have things we should do more regularly….and summer is a good time to get caught up on them so we can start September with a clean slate.

Take Time for Yourself

When your job involves helping others it’s really important that you take time to take care of yourself. Whether you relax at the beach, go for a bike ride, do more rock climbing, or go on an overseas adventure, recharging your batteries is important.

I know you know this, but sometimes we all get a bit too caught up and forget to take care of ourselves. So think of this as a gentle reminder!
Okay, that’s it for now. What do you think? Did I miss something you think is important? Please share!

If you want advice specific to your business please email me. Or, sign up for my email newsletter to keep receiving monthly practical Marketing tips and advice.

Do You Give Back to Your Clients?

Maybe you think that sounds like a crazy question. Yes, of course you do, right? At least a little bit, or you wouldn’t be very good at what you do!

I want to share with you a (relatively) easy way you can give back to your clients.

It began this way –

Our cat Mango

Our late cat Mango

Last week I met someone who obviously cared about his clients and patients. Our Veterinarian. The two visits to his office were a blurr and heart-wrenching for me and my family. We found out our 11 year old cat had cancer and had to take him in to be euthanized two days later. But we also met this professional that was kind and caring, even in how he delivered the worst news.

Since we wanted to say “thank you” to him I tried to find his email address online. And there he was, with a blog and twitter account. I felt like it was a bit of a gift – that I got to see this very human side of him which obviously was part of him, but not something that could be shared at work.

Social Media made this possible. It allowed this Vet to share both information on a wide variety of animal health topics (and I found some of this really useful) and also allowed me to get to know him.

From a purely small business perspective, and if I put on my official “Marketing Hat” I’d say that using Social Media is a good way to grow his business – it allows potential clients to find him online, get to know, like and trust him and therefore choose to take their pet to him.

But it’s so much more than that. I think that you as a wellness provider have so much to offer. There is so much good you can do, but only one of you. (and possibly a slightly burnt out one of you) Social Media allows you to give back and in a way that may be less emotionally draining.

Whether you choose to share information about common ailments such as our Vet chooses to in his blog, or quick and easy tips as he does on Twitter, you can help many more people through social media than you can by seeing patients one-on-one.

It also allows people to get to know you, and feel more comfortable with you.

This may seem like I’m preaching, but I’m not :). If you’re already using Social Media, I’d challenge you to look at how you’re using it and whether you’re both helping others and enjoying the opportunity it gives you to connect.

If you want some tips on getting more organized with your Social Media so it doesn’t take over your life check out this article: Simplify Your Social Media.

If you’re thinking about starting, but don’t know where, think about your ideal clients and what social media they are using. You could best help them by being there.

If you want help figuring this all out or taking it to the next level, just email me. I’m happy to help!

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5 Ways to Engage With Social Media

Engage CustomersWant to connect with more potential clients, get to know them, and help many more people? Social media is an excellent tool to reach people, and these days it can can partially replace (or boost) your in-person client-finding efforts.

Here are 5 tips to help you engage your current or potential clients.

1. Know your audience. Most importantly, what do they want, and how you can help them? ie. Most of my social media followers are small business owners (with limited time!) who are directly responsible for their Marketing, so I share short, actionable tips on social media and general marketing. Keep your posts relevant to your audience, avoid too many personal topics, and always be professional and positive.

2. Vary your posts to keep people from falling asleep. ie. photos, a contest, quotes, facts & statistics, links to relevant articles/blogs, offers, videos, maybe even a joke or two. This will keep it interesting!

3. Start a dialogue. How? Ask questions! Send a short survey! Don’t you like when someone asks what YOU think? Me too! For example, you could use the poll function on your Facebook page, or send a survey to people on your email list. (which can also give you really important information about your audience too!) Warning – if it looks like “work” most people won’t take the time. (sorry, but it’s true)

4. Don’t carry on about your business. Most of what you share should be helping others with just a small percentage about you.

5. Track your results. Which of your Twitter posts was re-tweeted or commented on the most? Post more like that! What newsletter subject got the most opens? Your audience would like more like that!

These 5 tips are just the beginning, but they’re a great start. For an analysis of your social media or other Marketing just contact me. I’d be happy to help you succeed!

Facebook: to “Like” or “Unlike”?

As a wellness practitioner you’re probably asked if you’re on Facebook. Many people think they *have* to be on Facebook in order for their business to be successful.

It’s true that Facebook has more than 800 million users every day. And each of those users has an average of 130 Facebook “friends”.

Based on this fact alone you can be pretty sure your potential patients are on Facebook. They’re commenting on their daily lives, people that inspire them, things that make them angry and the silly things their kids have done.

Facebook is about relationships, and as wellness practitioners your business is based on relationships, so Facebook is a natural fit. It allows you to more quickly build trust with your existing and potential clients, and people will buy from those they trust.

Facebook also enables you to more deeply connect with people; you can hear their feedback and talk to them in a more informal way. Plus, it allows your followers friends to see what you’re saying, which helps build your network.

Also, there are some things that don’t belong on your website but may be relevant to your potential clients; Facebook is an ideal place for these items. ie. I post many inpspirational work quotes. They speak to me, and my FB fans like them to!

Another way Facebook helps your business is with your Google ranking – having a Facebook page gives your potential client more ways to find you, and search engines reward this since it makes you more relevant.

Facebook logoFacebook is a great addition after you have a website. Your website should come first because it will have all the information that doesn’t change as frequently, or require as much interaction from customers.

You might be wondering what the downside to Facebook is…the “unlike” part of this article. The biggest downside to Facebook is that it takes time. It takes time to set up your page, to think of what to post, to increase your number of fans. As a small business owner I know your time is limited! Before you start on Facebook stop and think about whether there is something else that will give you a bigger bang for your buck. Then plan out your postings if possible and keep a file of thoughts or ideas for posts.

If you’re so inclined, check out my Facbook page. On it I post various short marketing tips as well as other thoughts, tidbits and inspiration. Plus, if you “like” me I’ll “like” you back, and we’ll both feel loved.