Email newsletters….they arrive in your inbox and if you’re like me, maybe you’ve eagerly signed up for too many, but you can’t cancel any because you never know what excellent information or deals you’ll get in the next one……
For a small business owner email newsletters provide a really valuable and powerful tool. I often recommend to my clients that they focus on email newsletters before adding yet another social media. (specifically companies that don’t have time to do everything and need to prioritize) Here’s why…..
First of all, email newsletters help you connect & stay in touch with clients. You’re able to stay front and centre in their mind, so they’re more likely to think of you when they need your kind of service. It allows them to get to know you better, and people buy from those they know, like and trust. Email newsletters are also one of the most reliable ways to send quick updates to schedules, events, etc.
Also, because they are hearing from you on a regular basis with quality information, your clients will come to see you as a subject matter expert. And who do you go to if you need help? An expert of course!
Email newsletters can also bring more visitors to your website. If you put information on your website and direct people to it from your newsletter people will visit your website, where they can learn more about your services, making them more likely to hire you.
One of my favourite reasons that email newsletters are great is because they allow you to provide useful information to people ; you can help so many people who actually want help! And because they’ve chosen to receive your newsletter they’re also more likely to share it with others. (and the more people that know about you the more clients you’ll have)
An often overlooked fact about email newsletters is that they are easy to measure (if you use a professional email newsletter building site rather than sending them out as an attachment via email) What this means is that you can tell what information is more interesting to your clients and tailor subsequent newsletters accordingly.
Lastly, email newsletters are often inexpensive compared to other ways to reach potential clients. Email newsletter building services can range from free to about $30 per month depending on the one you use and features you want. (stay tuned for a post on top email newsletter building services)